// This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Last year, MrBeast (AKA Jimmy Donaldson) released a video featuring amateurs competing against Brady, Noah Lyles, Bryce Harper, Bryson DeChambeau and Cristiano Ronaldo. Fanatics Fest was modeled after Comic Con, with Fanatics product for sale, experiential booths for fans and an appearance list that included Brady, Durant and Morgan. There’s no broader media plan for Fanatics Games, at least not yet. Tom Brady, Kevin Durant, Tiffany Haddish, Druski, Liv Morgan and Logan Paul are among those already committed to participating.
Early putts are worth 2 points each, longer putts are worth 3 points each, and a flawless round can produce a perfect score of 15 points. Test your accuracy across five increasingly challenging hockey shots. A perfect pitching performance results in the maximum 15-point score. The challenge concludes with a bonus Money Ball shot worth 5 points. More recently, the company has been folding as many Fanatics verticals on top of each other as possible—utilizing the company’s relationships with athletes and influencers to further promote the web of Fanatics product and IP.
In May 2021, Rubin co-founded the digital collectibles company Candy Digital with Mike Novogratz and Gary Vaynerchuk. In March 2021, Fanatics secured a $320 million funding round, followed by another $325 million in August 2021 that brought the company’s valuation to $18 billion as of September 2021. In August 2020, the company secured $350 million Series E funding raising Fanatics’ valuation to $6.2 billion.
Fanatics Events co-hosts WWE World, an interactive fan experience, which was most recently held at the Las Vegas Convention Center as part of WrestleMania 41 in April 2025. The platform allows users to trade on the outcome of real-world events, including sports results, political decisions, economics indicators, and cultural events. In December 2025, Fanatics Betting & Gaming partnered with OpenBet, a betting technology provider, to implement geolocation, fraud prevention, anti-money laundering (AML), and responsible gaming tools on its sportsbook platform. The division launched a standalone online casino service, Fanatics Casino, in May 2025.
High-Quality Art and Player Immersion
The deal cut the long-term partnership between FIFA Fanatics Casino Games and Panini, which had been the licensee for over five decades. The company also debuted its patch program for the first time, which takes patches from players’ jerseys that were worn in their first regular-season game and inserts them into one-of-one-numbered, autographed card. The division has agreements with major professional leagues such as the NFL, NBA, MLB, NHL, MLS, Formula One, and the Australian Football League, as well as numerous collegiate programs. In addition to its website, the company operates more than 80 offices, manufacturing facilities, and fulfillment centers worldwide, including international distribution centers across Europe, Asia, and Australia. The Fanatics Commerce division, led by CEO Andrew Low Ah Kee, who joined Fanatics in September 2023, designs and manufactures licensed fan apparel, jerseys, headwear, and related merchandise.
Fanatics REtail Sportsbook
Michael Rubin’s company is trying to become a one-stop shop for anything a sports fan might want to buy, from jerseys and trading cards to wagers and tickets. The winner will receive $1 million, with other prizes including a Ferrari and a LeBron James trading card valued at $250,000. Clips will appear on Fanatics social media accounts and will likely get aggregated by other sports profiles thereafter, but there is no tie-up with a major streamer. Michael Rubin‘s company on Tuesday announced the launch of Fanatics Games. Working with the Fanatic team to create art assets for our game has been awesome.
Global sports platform (2021–present)
Nike Inc. would eventually take over as MLB’s official on-field uniform partner, with Fanatics using the existing facilities acquired during the Majestic acquisition to make Nike MLB uniforms. In early 2016, the company acquired UK-based internet retailer Kitbag to accelerate focus on international expansion and global soccer. Mack helped Fanatics move from a domestic e-commerce business to a mobile-first, direct-to-consumer brand with its own manufacturing capabilities.
Players face five putts at increasing distances on a sloped green, culminating in a bonus Money Ball putt worth 5 points. Perfect accuracy can earn a maximum score of 15 points. The MoneyPuck(40ft) is worth 5 points.
- As part of the evolution of Fanatics Games, for the first time, fans will have an in-person qualifier option by visiting select DICK’S House of Sport locations across the country, including, Knoxville, TN, on May 9; Kennesaw, GA, on May 30; Houston, TX, on June 13; and Boston, MA, on June 28, where they have the chance to compete in a sport-specific challenge tied directly to the 2026 format.
- In May 2021, Rubin co-founded the digital collectibles company Candy Digital with Mike Novogratz and Gary Vaynerchuk.
- We are creating an exciting, engaging, and immersive sports betting experience for all sports fans.
- Tom Brady, Kevin Durant, Tiffany Haddish, Druski, Liv Morgan and Logan Paul are among those already committed to participating.
- Top prize for event in New York is $1 million; Hughes brothers, Ovechkin, Lundqvist to be in attendance
- Depending on your location, you can bet, play or trade, all in the same app, with the same account.
Also in 2020, Fanatics established the All-In Challenge Foundation, which would continue to be the philanthropic arm of the company. In April 2020, Michael Rubin—with the help of Fanatics employees around the world—launched the ALL IN Challenge, one of the largest digital fundraisers in history. At the onset of the pandemic in early 2020, Fanatics and MLB halted production of MLB jerseys to manufacture masks and gowns for emergency personnel battling COVID-19. The next month, Fanatics acquired Fermata Partners to transform the college licensed sports business and a new Fanatics College division was formed.
With over 20 years of experience, we make sure your players are as captivated as you are. Imagine game assets that not only captivate players but also drive impressive day-one sales. We are a team of 40+ creative professionals – game artists, 3D graphic designers, 2D artists, and experienced art supervisors, ready to elevate your project. Fanatics Markets, a prediction-market platform developed in partnership with Crypto.com, was launched in December 2025 and made available in 24 states.
Seven-time Super Bowl champion Tom Brady emerged Sunday as the winner of the inaugural Fanatics Games, which pitted athletes and celebrities against fans in eight competitions this weekend at Fanatics Fest in New York. Depending on your location, you can bet, play or trade, all in the same app, with the same account. Submit your application here and/or post your video to social media using #FanaticsGames. Show us who you are by submitting a 2-3 minute video that captures your spirit, your competitive edge, and your connection to your team and sport.
Our efficient workflows and transparent management systems keep production smooth, so you don’t have to chase updates or worry about bottlenecks. Our ready-to-go 2D and 3D artists deliver stunning results without delays. Brady finished atop the 100-person leaderboard with 399.1 points, taking home the $1 million prize. Your Fanatics experience doesn’t stop at state lines. By submitting this application I agree to the Terms & Conditions
Top prize for event in New York is $1 million; Hughes brothers, Ovechkin, Lundqvist to be in attendance Additional details regarding qualifiers, competitors, and Fanatics Fest NYC 2026 will be announced in the coming months. “In 2026, we’re expanding that competition and giving more fans across the country a direct path to earn their spot.
Following its 2024 acquisition of PointsBet, Fanatics announced that its Fanatics Sportsbook would be available to approximately 95% of the addressable online sports bettor market in the U.S. Fanatics Betting & Gaming is the sportsbook and online casino division of Fanatics, and is led by CEO Matt King, formerly of FanDuel. In April 2025, Fanatics Collectibles launched Fanatics Live in the UK following its success in the U.S. The live shopping app, led by CEO Nick Bell, who joined the division in February 2023, allows users to participate in real-time shopping events. In April 2026, it was announced that Fanatics would begin producing fully licensed NFL cards for the first time since 2016. Fanatics had previously worked with the NHL, making replica jerseys for fans after a deal signed in 2017.
